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NewcomersBridge
Internet Marketing
The Web is growing so quickly with up to 20,000 Web sites to look at that to stand out from the crowd is the challenge. However, as many sites there are, there are millions more potential visitors. Finding all the ways to reach th em and lure them is the trick.
The Guide is a step-by-step guide to Web site promotion, featuring more strategies on building your site traffic. It is dedicated at goal of generating maximum numbers of visitors to your site with minimum investment of time and money.
Principles
Generating hits from the start is difficult. From nothing, you have to begin building up a lot of regular visitors. So keep in mind that you'll spend most of your energy in this initial stage.
The Internet is about information: a perfect opportunity for you to give details about yourself and your company or products.
There are dangers however.
Intrusive advertising is strongly disliked, particularly in newsgroups and mailing lists. Inappropriate ads in newsgroups can alienate potential customers and generate angry responses. Hence it is better to attract users to your site where you can advertise your products and services in a more accepted way.
So when I talk about advertising in this guide, I refer to advertising your site, not your business or products.
Here are a few tips:
The tradition of the Internet is the "gift rules". To get something from the Internet, you have to give something, usually for free. The common practice is to provide a free sample of what you offer to whet the buyer's appetite.
Respect Internet culture - blatant, unsolicited advertising is frowned upon and creates bad feeling towards your company. Users want to think they're getting some information, not just a hyped up ad.
Don't think of the Internet as a conglomerate mass of 20 million people, rather a diverse set of specific markets.
Identify the target subpopulation, learn how they interact with each other and how they react to advertising and then plan the appropriate advertising strategy.
Actively participate in discussions rather than merely post an ad then walk away. Presence, not advertising will attract potential client's attention and ultimately reap commercial benefits on the Internet.
Before posting, get to know the feel of the discussion group and read an FAQ if possible. In short, try to find out as much as possible about your market first.
Post announcements - it helps to have some sort of event or new feature on your site to announce. Make sure your Web site is ready before you send information onto the Internet, because users will be visiting your site almost instantaneously.
Prepare Your Site
A Web site is all about content - the depth of information you offer, and the variety of information. To have a web site that stands out from others, you need to offer substantial depth and diversity of information.
What this means is you should apply many of the following marketing strategies to each of your sections. I know it's a lot to do, but remember the initial stages are where the hard work is!
This is a brief message placed at the end of all your email messages, whether posted to individuals, newsgroups or mailing lists.
Your signature should be short, 4 to 6 lines maximum. It should contain all contact details, including your name, email address, URL and brief description of your web site. You can also include a small, discreet ad for your business, briefly describing what you do or what your home page contains. If relevant, you might even want to mention the latest new feature of your Web site. For example:
Angie Canestri
newcomersbridge@zensearch.net
***************************************
Use Your Internet
Tool-box For Business Online!
http://users.50megs.com/newcombridge/index.htm
******************************************
You can use a grapical signature if you like, but they can come out garbled depending on the reader's system. I lean towards the conservative side and prefer to use just text.
This requires a bit of work as you go to each search engine registering the URLs of your major HTML documents. There are two ways to minimise your time doing this:
1. First, minimise the number of search engines you register with. I believe you only need to register with the major search engines. Some of the major ones are Yahoo, Excite, Lycos, Infoseek, Magellan, Web Crawler and Alta Vista.
2. Second, there are services that register your URL with a number of search engines for you. Submit Express submitting to 40 different engines for FREE.
Unfortunately Magellan and Yahoo require too specific information for submit websites, so you have to submit to each individually. It's a pain, but a necessary one.
Submit
your site to over 1000 search engines, directories, classifieds,
and free for all link pages for FREE 
What's New and What's Hot pages list a select number of new or high quality sites - if you can get your site onto these lists, it's a good way to attract traffic.
Whatsnew.com What's New in Travel and Entertainment
Starting Point What's New Sites
What's New and What's Hot pages list a select number of new or high quality sites - if you can get your site onto these lists, it's a good way to attract traffic
If your site is really worth looking at (You love looking at it but will the general population?), then you might consider submitting them to What's Hot Sites. These sites regul arly review submitted sites and promote special sites for a brief time before moving on. Sites are generally selected on good web design or high quality content.
Post
Free your Classified Ads here.... 
Newsgroup
Newsgroups are a marketer's dream - easily accessible discussion forums segmented into particular subjects of interest. This section gives you several strategies you can use to market your site on newsgroups without attracting flames.
Usenet Newsgroups are discussion groups where participants send email to a particular address which is the newsgroup. All incoming messages are stored for subscribers to the newsgroup to read. Hence discussion is possible where one user emails a particular message, and other users respond to the message with emails of their own. Usenet is divided into nine sections: computers (comp), science (sci), recreation (rec), miscellaneous topics (misc), alternative topics (alt), Usnet software and organization discussion (news), social topics (soc), hotly debated topics (talk) and business (biz). Newsgroups are useful to market your company and products, and just as important, find valuable business information such as latest trends in your market niche or valuable advice.
They're also a great place for word of mouth to spread about yo ur web site quickly and broadly (although this is out of your control). Alternatively, bad reports can spread just as easily. Often users read their newsgroups messages at cost, and don't appreciate paying for unwanted advertising. Hence caution must be observed when marketing on newsgroups.
Make sure yo u're familiar with the newsgroup. Your postings must have relevance to the group. Before blundering into a newsgroup, read it's FAQ. This will give you a summary of what the newsgroup is about and any ground rules (if any) concerning advertising. Follow t he discussions for a while to see how people post and respond. Then you're ready to participate.
As a general rule for posting on newsgroups, keep your posts short enough to be readable but informative enough for the reader to determine whether they might be interested in your site.
Authoress and Web-mistress: Angie Canestri
Send to
authoress: 
newcomersbridge@zensearch.net
Last update October 25 1999
http://clik.to/newcomersbridge